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Export to Excel
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The extended reports all allow you to export the data to Excel and CSV. First select
the start and end date, then generate the Excel/CSV file and store it on your hard disk. |
Unique Visitor Reports
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This subscription gives access to unique visitor statistics.
Choose a Second Life day and the bar chart shows you the unique visitors per hour for that day.
When you would select another period (week, month, ..) you will see the number of daily unique visitors.
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Returning Visitor Reports
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Returning visitors are visitors on your land that have visited your land before.
A visitor can only be counted as a new visitor if it is the first time on your land.
If a visitor comes to your place for the first time on Monday, and returns on Wednesday,
he/she is counted as a daily unique visitor on both days, but as a new visitor only on Monday.
The new visitor metric, when compared with the returning visitor metric, is helpful in determining the overall loyalty
and affinity of visitors to your land.
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Visit duration
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The visit duration will display the average amount of time (in minutes) that visitors stay at your place.
This is useful to find out if visitors are actually staying at your place or leaving immediately.
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Visitor list
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This report shows the list of all visitors for a selected period (day, month, year).
For each visitor the time they were on your land is shown.
If engagement counters are installed, also the
engagement events are shown. If the campaign tool is used,
also changes to the status for each avatar are shown.
The list can be sorted on avatar name, visit time and visit duration.
Using several criteria, specific records can be highlighted. The criteria are (part of) avatar names, activity type or
visit duration. Beside highlighting, you can also filter the list based on avatar name and visit duration
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Avatar Age
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The avatar age shows the days since the avatar's account was created, at the moment of the visit.
This metric is useful to see if you get a lot of newbies or more experienced users.
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Account status
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This pie chart shows for your visitors the proportion of accounts that have used their credit card or paypal account to buy (or sell) L$.
This statistic is important if you are considering restricting certain types of accounts on your land.
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Language
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This report shows the languages spoken/understood by your visitors. It shows all the languages spoken by the visitor - if this information is provided by the visitor - not only their mother tongue.
The first bar chart shows the major languages spoken on your land and also the overall proportion in Second Life.
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User profile
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If you want to know what the profile is of your visitors, then this report will give you the answer.
There are almost 200 different categories, such as "Arts - Visual Arts" (People interested in painting and sculptures),
"Second Life Shop: Combat, Weapons" (People interested in weapons) or "Cultures and Groups - Goth culture, vampires" (people
interested in goth culture or vampires - including roleplaying vampires). All visitors are assigned to one
or more of those categories.
The report shows the interests of your visitors relative to the interests of all residents. For example,
assume that 15% of your visitors are assigned to the category "Second Life Shop: Combat, Weapons", while only 5%
of all residents in Second Life are assigned to this category. This means that your place is visited more than average
by visitors that are interested in weapons. If you have a clothing shop, you might decide that you
could make more sales if you create a military clothing line.
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Heatmap
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Visitors are scanned at a regular interval.
Their position during the scan is stored and this allows us to visualize the most popular locations on your land.
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Entry location
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The entry location is the place where the visitor was first detected during a visit.
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Exit location
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This shows the location where your visitors were detected the last time.
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Visitor Type
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On the avatar profile you can specify the activities you want to do in Second Life. The activities you can check are:
To build, be hired, to sell, to meet, to group, to hire, to explore and to buy. From these activities we have made
5 types of SL residents: Builders, Socializers, Entrepeneurs, Explorers and Consumers. This report shows the distribution
of these 5 types among your visitors. Also a graph shows the distribution of your visitors relative to the overall
SL distribution.
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Visitor skills
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On the avatar profile you can specify your skills. The skills you can check are:
Textures, modeling, scripting, architecture, event planning and custom characters. This report shows the distribution
of these 5 skills among your visitors. Also a graph shows the skill distribution of your visitors relative to the overall
SL distribution.
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Profile URL
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This reports gives an overview of the URLs (website addresses) that visitors enter on their profile pages.
The profile URL is specified on the second tab of a profile window of a SL account. Information is provided about
the frequency of these URLs. A second table shows the frequency of the domains (extracted from the URL) used by
your visitors.
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Visitor Profile Completeness
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This report shows if your visitors provided information in their profile or not. The avatar profile contains information
such a second life description, a first life description, things you want to do in SL, skills you have, languages you
speak, etc.
The visitor profile completeness is an indication of how engaged your visitors are in second life. Newbies or people
that have not many social contacts will not have much information in their profile. You can use this report together
with the report on the visitor age (account age) to get an indication of the type of visitors at your place: social
engagement in SL, newbies vs. oldbies, bots vs. "real" visitors, etc.
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Alerts
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Our alert module monitors all new information and
sends an email notification when something that you consider to be important
changes at your place. This might be a trivial measure, such as a sharp decrease in the number of daily visitors, but
you can also define more complicated alerts such as an relative increase of new visitors that speak a particular
language.
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Event Analysis
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The extended subscription gives also access to the
Event Analysis tool. This tool
allows analysis of your business meetings, club parties or courses.
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Marketing Campaign Tool
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The extended subscription gives also access to the
Marketing Campaign tool. This tool
allows to send instant messages or give notecards to a selected list of your visitor.
This selected list is based on visitor behavior or profile.
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