One of the commercial applications for Second Life is immersive learning.
While colleges and universities are flocking to the virtual world for immersive learning solutions, so too are
High-tech firms like Adobe Systems and Microsoft leveraging SL as a unique learning environment.
Moderne Interactive, a Second Life Gold Solution Provider, is an operating unit of
Moderne Communications and is specialized in full service Second Life programming, including: design, development,
custom scripting, marketing, events promotion, and consumer data capture.
Moderne created the
Adobe eLearning Island complex, a product-specific eLearning environment,
but had little means to measure the in-depth effectiveness of its virtual events and training sessions.
To get more insight in their business, Moderne installed the "Region Array Counter" to help
track the number of visitors to the Adobe eLearning classroom and to better understand visitor intent.
This helped Moderne to measure the effectiveness of different training sessions. An important metric used
is the percentage of first time visitors versus the return visitors as well as the duration in the classroom.
There is no single entry point to the Adobe eLearning Island. To evaluate the most popular places
or to understand how visitors use the available space, heatmaps are produced to give an overview of avatar movements
and use of points of interest on the island.