JJ Lane's has a
large product catalog with many original pieces of furniture such as the Calypso Line.
In bringing to market and promoting these products, the company encountered a growing challenge facing many virtual
world shops: how to streamline campaign management processes to deliver results and provide visibility.
Surfing Community sim, where on a regular basis surfing competitions are organized,
they were particularly interested in the sim performance during events.
Making money from online marketing investments is no simple feat.
Figuring out how to scale online
traffic acquisition efforts is an even greater challenge,
especially in the dynamic, highly competitive world
of virtual world commerce.
Originally, it was hard to gauge the return on campaign investments, given the lack of
off-the-shelf measurement tools. The traffic numbers provided by Linden Lab, only give a very limited view on
the success of a virtual shop.
To get more insight in their business, they installed the "Visitor Counter - Pro" to help track the
number of visitors to their store and also their estate. This helped them to measure the effectiveness
of different advertising campaigns. An important metric used, is the percentage of first time visitors
versus the return visitors.
The "Sim Pulse" is used to monitor trends in the performance of their sims, especially the Surfing Community sim.