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We are collecting user profile data for several months and we have enough data to start analyzing trends
in Second Life. We have checked what the Portuguese are doing in Second Life, or at least people that are in some
way connected to Portugal:
- People that belong to groups that are related to Portugal
- People that speak Portuguese (this includes other countries such as Brazil)
- People that are connected through a Portuguese Internet Provider
Of course, all those people are not Portuguese, a sizable part will be from Brazil or just interested in Portugal
or Portuguese culture.
But still some trends are visible:
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| Rank | Category | % Portuguese | % Residents | Significance |
| 1. | Portugal | 19.2% | <1.0% | +++ |
| 2. | Brazil | 11.9% | 1.9% | +++ |
| 3. | Second Life Club | 9.1% | 15.1% | ++ |
| 4. | Music, RL Bands, SL DJs | 5.2% | 6.8% | = |
| 5. | Sports | 3.7% | <1.0% | +++ |
| 6. | Second Life Clothing Shops, Fashion and Beauty | 3.2% | 5.4% | + |
| 7. | Second Life shops and groups for scripting | 2.3% | 2.4% | = |
| 8. | News, media and journalism | 2.2% | 2.7% | = |
| 9. | Second Life shops for Avatars, Avatar Accessories and Skins | 2.1% | 5.3% | ++ |
| 10. | Second Life General shops | 2.0% | 5.4% | ++ |
| 11. | Sex | 2.0% | 1.5% | = |
| 12. | Spain | 1.9% | 1.9% | = |
| 13. | Roleplaying | 1.8% | 3.7% | ++ |
| 14. | Romance and dating | 1.4% | 2.6% | + |
| 15. | Second Life Gambling | 1.3% | 1.6% | = |
| 16. | Freebies | 1.3% | 1.9% | = |
| 17. | Visual Arts | 1.2% | 2.2% | + |
| 18. | Dancing and Singing | 1.2% | 2.1% | + |
| 19. | Free money | 1.1% | 1.6% | = |
| 20. | Second Life land, home sales and rentals | 1.1% | 2.0% | + |
Category: All groups are put in one or more categories. For example,
the group called "SL Portugal" is put into the category called "Portugal", while the "Futebol Clube do Porto" group
will belong to the category "Portugal" and the category "Sports".
% Portuguese: The percentage
of avatars, identified as being interested in Portuguese culture, that belong this category.
% Residents:
Percentage in all avatars, e.g. all residents of Second Life, that belong to this category.
Significance:
Difference between the two percentages. +++ : Large difference, ++: Difference statistically significant.
+: Small difference; =: no difference
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The largest difference is found in the sports category. It seems that Portuguese
are much more interested in sports (football?) then the overall residents of SL.
We also notice that Portuguese are not so much interested in shopping, maybe because
they do not want to spend money in SL? This was is also noticed by
Gwyneth Llewelyn
"The Portuguese love technology; however, with the same strong feeling, they hate to pay for it.
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